ADVOCACYEDGE ADD-ON
Turn Supporters Into
Advocates With One Click
Legislative campaigns, petitions, regulatory targeting, action alerts, gamification, and click-to-call — with AI-generated email variants and MailEDGE included at no extra cost.
ADVOCACY CAMPAIGNS
Every Campaign Type. Every Level of Government.
Federal, state, regulatory, and local official campaigns — plus petitions and custom campaigns. 7,500+ legislators auto-matched by your supporters’ addresses.
Legislative Campaigns
Supporters email their legislators with one click. Auto-matched by address to federal and state representatives via Google Civic + Open States APIs.
Petitions & Signups
Collect-only mode for signatures and supporter acquisition. Live action counter with configurable goal. No emails sent — just signatures and CRM contacts.
Regulatory & Local
Target executive branch officials (governor, secretary of state, AG) and local officials (city council, mayors, county commissioners). Custom campaigns for any target.
AI Email Variants
AI generates unique email body variants for each send so legislative offices don’t filter out form letters. Plus a Content Improver to refine subject and body copy.
Gamification
Points for emails (5), petitions (2), calls (10), and shares (3). Seven badges from First Action to Century Club. Public leaderboard. No competitor has this.
Click-to-Call
After taking action, supporters see their legislators with tap-to-call buttons. Call tracking with per-legislator analytics. No competitor tracks advocacy calls.
DISTRIBUTION & ALERTS
Share Campaigns Everywhere. Alert Supporters Instantly.
Hosted pages, embeddable iframes, WordPress shortcodes, QR codes, and an Action Center hub. One-click email and SMS alerts to your entire list.
Public Campaign Pages
Branded hosted page, embeddable iframe with auto-resize, WordPress shortcode, QR code, and an Action Center hub listing all active campaigns.
Email Action Alerts
One-click creates a pre-filled MailEDGE campaign draft with subject, heading, description, and CTA button. Review in the visual editor and send. MailEDGE included free.
SMS Action Alerts
One-click creates a pre-filled SMSEDGE campaign. SMS consent collected directly on advocacy forms. Targets opted-in contacts automatically.
CRM INTEGRATION & ANALYTICS
Advocacy Data That Lives in Your CRM
Every action creates a contact, tags them, scores their engagement, and caches their geographic data. Advocacy sits alongside donations, events, and email on the same timeline.
Auto Contact Creation
Every advocacy form submission creates or matches a CRM contact. Auto-tags with campaign-specific tags. Caches state, district, action count, and advocate level.
Advocate Scoring
Auto-calculated levels: engaged, champion, super-advocate. Points, badges, campaign count, and last action date all cached on the contact record for targeting.
Campaign Analytics
Global dashboard with total actions, emails sent, and unique supporters. Per-campaign breakdowns, email delivery analytics, advocate geography, and click-to-call tracking.
HOW WE COMPARE
AdvocacyEDGE vs. The Competition
Quorum, VoterVoice, and Muster charge opaque “contact us” pricing and don’t include email or CRM. AdvocacyEDGE includes both.
| Feature | AdvocacyEDGE | Quorum | VoterVoice | Muster |
|---|---|---|---|---|
| Legislative campaigns | ✓ | ✓ | ✓ | ✓ |
| Petitions / signups | ✓ | ✓ | ✓ | ✓ |
| Regulatory campaigns | ✓ | ✓ | ✓ | ✓ |
| Local official campaigns | ✓ | ✓ | ✓ | ✕ |
| Auto-match by address | ✓ | ✓ | ✓ | ✓ |
| Live action counter + goal | ✓ | ✕ | ✕ | ✓ |
| SMS opt-in collection | ✓ | ✕ | ✕ | ✕ |
| Click-to-call with tracking | ✓ | ✕ | ✕ | ✕ |
| Gamification (points/badges) | ✓ | ✕ | ✕ | ✕ |
| Public leaderboard | ✓ | ✕ | ✕ | ✕ |
| Cross-campaign promotion | ✓ | ✕ | ✓ | ✕ |
| Donation link on thank-you | ✓ | ✕ | ✕ | ✓ |
| WordPress shortcode | ✓ | ✕ | ✕ | ✕ |
| QR code generation | ✓ | ✕ | ✕ | ✕ |
| AI email variants | ✓ | ✓ | ✕ | ✕ |
| SMS action alerts | ✓ | ✓ | ✓ | ✓ |
| Email tool included | ✓ | Add-on | Add-on | Add-on |
| Built-in CRM included | ✓ | Add-on | ✕ | ✕ |
| Advocate scoring / levels | ✓ | ✕ | ✓ | ✕ |
| Transparent pricing | ✓ | ✕ | ✕ | ✕ |
Start Mobilizing Your Supporters
Legislative campaigns, petitions, gamification, AI email variants, click-to-call, and action alerts — with MailEDGE and CRM included.